why are we doing this
We are trying to advocate for a more sustainable wardrobe through resale and education.
Here are some facts; the fashion industry currently produces 10% of all humanity’s carbon emissions (that’s more emissions than all international flights and maritime shipping combined) and is the second-largest consumer of the world’s water supply.
Clothing production has roughly doubled since 2000 plus many store returns cost too much to re-stock and is cheaper for the company to damage and dump. So in total, up to 85% of textiles go into landfills each year - that’s one truckful being dumped to be burned every second.
Our overconsumption has become a serious issue - so much so that the UN has made it one of the 17 sustainable development goals to save our planet.
we've been trained that 'cheap' is normal
Shein hauls and fast fashion - where to begin. While these companies are capitalizing on influencer marketing to gain attention, the reality is that this is teaching us to de-value clothing - and the time it takes to make them.
These companies rely on garment workers in third world countries, paying them below minimim wage to make that $12 shirt you just bought, wore once and then tossed because the button came off or the seam ripped. And in a some cases those garment workers are owed months of backpay and never see a dime. Every time you buy, you are voting 'yes' to this with your wallet.
This mindset of fast fashion has taught us that cheap is normal, that every occasion deserves a new outfit, and that quality items are 'overpriced'. When the reality is when you pay someone a proper living wage - from the garment worker to the truck driver to the warehouse fulfiller - it adds up. This is normal.